Insurance Executive Forum (IEF) is a not-for-profit organization that aims to create a platform for facilitating thought leadership and exchange of ideas within a peer group of Insurance Leaders. IEF intends to build a trusted environment.
Driving sales effectiveness at scale in a market with rapidly maturing digital competitors takes more than automation. It takes data-driven insight. Insight that informs engagement, context, intent, and next best action. Insight that is continually enhanced to optimize marketing, sales, customer acquisition, retention, and lifetime value.